Pho Dau Bo

Restaurant Rebrand - The Cow
2017




Traditionally in Vietnam, you know where a good bowl of beef broth Pho is served by looking for the Laughing Cow of Babybel®. This is obviously a copyright issue but many Pho restaurants throughout the world still incorporate the smiling cow as their mascot.

Calgary’s Pho Dau Bo was no different visually from their competitors. The restaurant had an assortment of type scattered about their signage, mixed-and-matched collateral from previous owners, and of course, the laughing cow as their logo. After 10 years of successful business, the owners have decided out of love of their restaurant to update their look and get their own cow.

Sarah Alonso
June 2017 - Jan 2018





Sarah Alonso Graphic Design and Visual Arts.